When
asked about translation services, it’s amazing to hear the response
from most small business owners. Either they “don’t need them”
or they “can’t afford them.” As a result, most marketers tend
to generate content that is English-centric. They don’t even have a
budget for international marketing. For some businesses, this is okay
since they don’t necessarily have to do business internationally.
So
what business sectors have the most to gain from using translation
services? That’s what we’re going to look at in this post. What’s
important is that you always keep in mind just how easy it is to
access translation services. Today, we are able to connect with
people from every continent so we have access to a diverse community.
Ecommerce
More
people shop online now than ever before. In larger countries, online
sales have started to completely dominate the market. Brick and
mortar locations are not able to keep up. This is not going to slow
down anytime soon. In fact, the shift has started to make its way
onto a mobile platform. Now customers can easily browse ecommerce
shops right from their smartphone.
One
of the biggest barriers in ecommerce is the language barrier. That’s
why international markets are having such problems expanding into
Asia. Even ecommerce giants like Amazon and eBay are hampered by this
barrier.
There
are a lot of ecommerce shops online that could be expanded into other
markets. They just need to be translated in order to break through
that language barrier.
Gaming and Online Entertainment
Both
of these industries are booming right now. Look no further than
YouTube to see that the entertainment industry is starting to
dominate the online world. One-third of all internet users watch
videos on YouTube. This presents a unique opportunity to spread your
entertainment platform to multiple countries. Videos are translated
to include subtitles in different languages.
Gaming
is also another area where we see a lot of opportunities. The main
barrier for the gaming industry is that they have trouble finding
translators who are familiar enough with gaming to provide the best
translation services.
Finance
Money
is a worldwide need. If your business deals with finances in any way,
then you will probably need to have a lot of your content translated.
The main concern is contracts and user agreements. You want to make
sure that you and all of your customers stay out of legal trouble.
When
you are in an industry where you are collecting money from
international customers, you need to hire translators to make sure
all of your agreements are up-to-spec.
Social Media
Our
social media footprint has become one of the most important parts of
building a powerful brand. One of the main obstacles with social
media is the language barrier. Posts remain in the same language as
the original author. Yes, there is an option to auto-translate but
that rarely works as intended. It usually presents a jumbled mess.
With
that said, businesses could hire
a professional translator to help schedule their posts in other
languages. With social media, we have access to over a billion users
from around the world. Make sure you’re reaching them.
Global Travel Sites
It’s
much easier to travel when you can research beforehand. That’s why
travel sites have become so popular. However, the content must be
accurately translated if it’s going to be useful. I see so many
missed opportunities here. Global travel sites could spread out from
their domestic market and serve other countries.
Using
translation would allow global travel sites to take content written
by users and provide it into a language that’s useful for other
countries.
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